How to overcome our instincts and be more successful in
Who overcomes the lion?
And who the giant?
Who the demons and the elves?
Only those who overcome themselves!
Walther von der Vogelweide
Translated from the German by Michael Stachowitsch
Originally published under the title
Der Hai im Management
Table of contents
Part One: The psychosplit. Its origins and repercussions
1st Premise: Gaining energy is the crucial function in all organisms
2nd Premise: All animals rely on the organic structures of other organisms for energy
3rd Premise: Predatory energy gain requires efficient movement control mechanisms
4th Premise: The unique feature in humans – we develop additional organs
5th Premise: Human intellect initially promoted our instincts
6th Premise: Energy gain in sedentary societies involves transactions
7th Premise: Energy gain via transactions calls for new strategies
8th Premise: Conditioning makes the customer the key stimulus for predatory behavior
9th Premise: Money, the universal mediator, heightens the chronic conflict in our control mechanisms
Conclusions: Overcoming the psychosplit would boost our success and quality of life
Part Two: OBS. Overcoming the psychosplit
1st Consequence: If you seek profits, focus on the advantage of others
2nd Consequence: Not only the trodden path leads to success
3rd Consequence: Be the best possible key for the right lock
4th Consequence: Seek our weak spots as a problem-solver rather than as a predator
5th Consequence: Specialize and diversify your product – but correctly
6th Consequence: Your success is determined by the target group whose problems you solve
7th Consequence: Earnings and profits are by no means identical
8th Consequence: Employees are not production means and employers not the horn-of-plenty
9th Consequence: Set your sights on qualitative growth
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